Keyword Marketing For Online Business, You Must ti Know

Keyword marketing is going to be one of the most important skills you will learn if you want to be successful online.

As an online business owner, no matter what type of business you have online, your primary job will be to make sure that your website receives enough targeted traffic so you can make money.

Since not everyone who comes to your site is going to make a purchase (though you can increase this number by making sure your website is set up in such as way as to get a lot of conversions) so you need to get a lot of visitors.

Now "a lot" is kind of vague, I know.

A lot for one online business may be 1,000 a month but a lot for another might be 20,000 a month.

How many visitors you will need in order to make as much money as you want really depends on many factors such as how competitive your niche is, how well your website is laid out, how compelling your sales letter is, the price point of your product, etc.

After a short amount of time you will be able to pinpoint your conversion rates (the number of visitors who actually make a purchase from your site) and from that point on you can determine how much traffic you need to get every month.

In order to get the most out of all your keyword marketing efforts you should rely on several traffic methods.

Most online marketing experts agree that you should have anywhere from 3 to 5 successful online traffic methods going at all times.

Now, one word of caution, don't try to set up 3 - 5 methods of getting traffic all at the same time.

If you do you will get overwhelmed.

Instead focus on one method first, perfect it and then move on to find another method. Keep doing this until you have all the traffic you need to make all the sales you want to make.

Here are some of the most common methods you can use for keyword marketing and the pros and cons of each:

1. Article marketing. 

This is a process where you write (or hire someone to write) articles that are optimized with the keywords you've gotten for your niche. This method is free and easy to do, but on the downside, you will need a lot of articles in circulation to give you any real traffic.

2. Search Engine Optimization. 

This method is all about getting the search engines to "see" your website. By placing relevant, targeted keywords on your website in certain areas you will stand out to the search engines. This method is free and fairly easy in it's simplest form, but it can get quite complicated if you want to go in depth.

3. Pay Per Click. 

This is the method where you place ads that will appear on the search results page. You've no doubt done a search and have seen the ads that appear at the top and down the side of the results page. These ads were paid for by other online marketers. As the name implies you will only pay if someone clicks on your ad.
The downside to this method is that it involves a fairly complicated method of bidding on keywords.

The amount you may have to pay for a particular keyword can vary due to many factors such as the quality score your ad has been given by the search engines.

Yes, if it sounds confusing it is, and since you will be paying while you are learning this method of keyword marketing is better used by those that are already making some money online.

Adwords Services: Another Name For Pay Per Click

When many people decide to start an online business one of the biggest selling points is time freedom.

We don't want to work full time but we do want a full time income.

Using outsourcing is one way to accomplish that. You can find Adwords services that will do much of the work for you.

If you aren't familiar with the term "Adwords" it simply refers to a Pay Per Click (PPC) advertising model. You, as the website owner, would place an ad that targets certain keywords that relate to your niche.

Say you are selling golf clubs and your keyword is "golf clubs".

In that case you will place an ad that uses the keyword in the ad.

Then, when someone does a search for golf clubs your ad will hopefully show up in the first few and people will click on it and be taken to your website.

But, there are many elements that go into that seemingly simple process.

Things like Click Through Rate (CTR) as well as quality scores will all determine not only where your ad will show up (how high it shows up in the results) but also what you will pay for each click.

Google isn't the only game in town either when it comes to PPC. Both Yahoo and Bing have similar PPC advertising options.

These types of campaigns can be extremely effective at getting traffic to your site. The traffic that you get will be very targeted and ready to buy too... if you use the right keywords.

But I think it is clear from this very basic tutorial that the process isn't really that easy. There are many elements that all go together to ensure success with Adwords or any other PPC program.

For that reason, it might make sense for you to allocate some of your advertising budget to hiring a company to provide your Adwords services for you.

It can definitely take time to learn what keywords to target, how to create your ads, how to tweak your ads to increase your CTR which will increase your quality score, etc.

Since you will be paying as you go, it might be less expensive to hire someone who knows how to do all of this already so you can pay them and get results immediately.

It may not save you any money, but it may make the difference between wasting money trying to figure it out and not getting any traffic, and spending money on an expert and actually getting traffic right from the start.

I have been providing online training for several years now and one thing I tell my readers is that they should stay away from using Adwords when they first start out.

There is a learning curve and it will cost you more than you will make. If you have a limited budget, use other free or inexpensive methods for getting traffic until you are making more money.

Of course, instead of waiting to use Adwords until your business is profitable, you can also hire Adwords services and have a professional do it for you. It's your choice.

Internet Marketing Scams: Caution Will Fare You Well

Let me tell you a little story.

A few years ago I was in pretty dire straights financially.

I had myself and two kids to support and no real skills.

I decided to start a business online. But, I was afraid of getting "taken".

I was afraid of falling victim to internet marketing scams.

Actually, my fear of internet marketing scams started to become a bigger problem than any potential scam since I became too afraid to do anything.

I wasted a lot of time until I learned one thing: it's really not that likely you will be scammed unless you stop using your brain.

Every time you hear a story on the evening news about someone being scammed you can almost always see that the person wouldn't have been scammed at all if they had just used the brain that God had given them.

Now, I'm not trying to be harsh, but truth is truth.

You see, for the most part, the people who get scammed are people who are desperate.

Unfortunately, that desperation makes it easier for them to put their common sense on hold. And when that happens they are likely to get scammed.

Scammers also know that desperate people are easier to fool so they rely on that desperation, they target people who are desperate and they manipulate them.

Knowing that there are people out there who are so low that they would prey on desperate people is really sad, on the other hand, now that you know a little bit of their tactics and how they work, it is easier to avoid them.

The internet, in my opinion, has gotten a bad rap. Some people think that everyone online is a scammer. In my experience it is actually rather difficult to get scammed online.

Here's what I man. For one thing, virtually every online payment you make will be through a payment processor called Paypal. Whenever you make a payment with Paypal, they give you time to request a refund or even report a problem.

That makes it difficult for would be scammers to get a way with much.

Another thing to consider is that many of the products and services internet marketers would buy come from a place called Clickbank. Clickbank too has a very powerful return policy (I know, I've used it myself on a few occasions).

You can get your money back in a day or two no questions asked so even if you did buy a product or service through Clickbank that you thought wasn't worth what you paid for it, you could get your money back quickly and easily.

Here are a few common sense tips you can use online to protect yourself:

1. Read the fine print. In my experience there are more instances of simply having the wrong idea about what you would get than actually being scammed. I have had some products that didn't quite deliver what they said they would, but I've never been out and out scammed.

2. Only buy from reputable companies and with reputable payment processors.

3. And last, but not least, don't ever expect something for nothing. Keep your desperation (if you have any) in check. When making purchases use your head more than your heart.

Overall, getting scammed is a two person job; it takes you putting common sense on hold and someone who is trying to take advantage of you. Avoid internet marketing scams by using your head at all times.

How Digital Stock Photos Mean Sales For You

Many of the images you see everyday in magazines, direct mail materials, and commercials are filled with digital stock photographs.

Stock photographs are those taken by professional photographers and then distributed to users for a fee.

Digital photos are taken with digital cameras and can be easily modified and edited with the appropriate software.

These photos are used by advertisers who know that a good picture can translate into product sales.

No one knows just why human beings respond so well to pictures, but the effects have been proven.

If you use digital stock photos to sell your product or idea, you will find that your message will be strongly reinforced by the visual method of presentation.

Additionally, business stock photos create a professional image for your business, which helps you make a sale even before you start to talk to a potential buyer.

Digital stock photos can help you convey your unique characteristics and ideals as well.

We all know that a picture is worth a thousand words, and this is especially true for businesses that use digital stock photos.

Taking out space in a yellow-pages book or using a business card does not provide much information. You need to make a big impact in a small space with these methods.

Using stock images in your ads will help you make that impact by representing your business visually and letting consumers know about you with just a quick look.

Using digital stock photos to advertise your services or products guarantees that your customers get a real sense of what they can expect from your business.

Using these kinds of photos is also a good way to advertise a special event because there is nothing that can influence the imagination of human beings like a great photograph.

If you’d like to create your own photos, you should look for a digital photography class to help you learn the basics.

You’ll need to learn about digital cameras and photo editing software.

Luckily, you can find a lot of information online about these products. You can also consult with your local retailers for recommendations.

If you are shopping for a digital camera, make sure you get a model that does everything you want to do.

Look for a camera that provides great photos and easy docking options that let you download your priceless photos to a printer or computer with the greatest efficiency.

Standing Out in the Crowded Marketplace

Have you ever wondered how big corporations such as Sony and CBS are able to establish their corporate images?

How important are these images in promoting their respective products or services?

The answer is simple: by creating a unique and impressive identity. And how are they able to do this?

By hiring brand identity designers.

Now, what is this brand identity design and who are these brand identity designers?

It has been said that a good and strong brand identity is the most potent weapon in the marketer’s arsenal.

Creating a brand that is timeless, distinctive and powerful can help your business or product stand out among your competitors.

Brand identity design is associated with the visual aspects of a company or business identity or brand.

Brand identity represents how a company wants to be seen and how the company illustrates its image. And how and where it is seen, what it looks and feels like depends entirely on the product of the company.

A company’s brand identity can be represented through a unique logo or signage that is often incorporated on all the company’s materials such as stationery, business cards, packing and so on.

The brand identity design is what often helps the customer to remember the company and the right brand identity design can be one of the company’s best marketing tools as it transforms the company’s vision and values into an image that customers become familiar with.

A good visual identity or imagery is also important for almost all businesses as it often what attracts people who aren’t drawn in by words and numbers alone.

To be able to create good and effective brand identity design, many company’s hire brand identity designers.

Brand identity designers create logos, promotional materials, and advertising programs that promote and establish a corporate identity. 

Their job is to provide new and innovative ways to combine images and words to express the key message of the company.

 A good brand identity designer should possess innovativeness and problem solving skills. Typography and illustration are key areas in which a brand identity designer should excel. Additionally, a brand identity designer uses design and strategic thinking to help companies find the right brand identity that will help them stand out in competitive marketplaces.

Simply put brand identity design is an artistic and practical approach that focuses on the needs of the companies in areas such as marketing, packaging, product branding, communications and website design.

Thus, if you are a business owner wanting to create a good and lasting identity in the market, perhaps the professional help of brand identity designers can benefit you a lot.

Right E commerce Marketing Techniques Will Make Money

When you hear complaints from people who’ve tried going into business online and failed, chances are that it’s not that their efforts were wrong, they just weren’t practicing effective e commerce marketing techniques. 

This is where many of the internet marketing center and programs you can purchase fail the average business person. 

They give an introduction to different ways you can promote your business online, but they only go that far and stop. 

They don’t give in depth information about how to tweak these techniques to make them work for you, and what to do if they don’t seem to be working.

There’s only one true secret to effective internet marketing: Reevaluate often and change tactics when necessary.

Most sources of information you’ll find on internet marketing urge you to try many different models of promotion. 

Traditional ads, pay-per-click marketing, search engine optimization, joint ventures and a variety of other very good suggestions for ways to get your product or service out in front of those who would need or want it. 

So you’re introduced to all these various ways of marketing. 

Then many people think that’s all the information they need, so they jump in with both feet, blow their budget on pay-per-click advertising or some other expensive promotion. 

The reasoning is that the profits made from this promotion will replace the funds spent and even increase them for the next advertising campaign.

Unfortunately, it rarely works just this way. Very often a person will put these e commerce marketing techniques into effect all at once hoping for a large return, but instead very little happens and now there’s little budget left to try again.

While there’s nothing wrong with advertising campaigns that cost, like pay-per-click marketing, this type of promotion isn’t right for every business, despite what the expert might say. 

And it’s hardly effective internet marketing to start out with pay-per-click spending.

Where most fail is that they don’t carefully monitor the response of every type of e commerce marketing techniques they have in place. 

Effective internet marketing isn’t done once and forgotten, left to work behind the scenes to generate huge profit.  It’s an evolving process, one that takes regular adjustment and change to be truly successful. 

And you really can begin this process without spending very much money, and sometimes without spending anything at all.

Aim for the lower cost forms of marketing first. 

Article marketing, for instance, and filling a blog with fresh keyword optimized content to attract good search engine ranking effective internet marketing and a great start. 

Yes, you’ll want to optimize your web content, even if you have pay someone to do it correctly.

But hold off on the expensive pay-per-click campaign until you see which keywords and which articles and blog post are referring you the most customers.

Then put your money where your customers are, in essence, but creating a pay-per-click campaign based on results you’ve already seen with other methods. 

Effective e commerce marketing techniques requires you to reevaluate all of this often, because your best keywords can change even from day to day.

Social Network Marketing: New To Network Marketing

Network marketing has been around for several decades, but social network marketing is relatively new.

Regardless of how old or new each one is, they are an effective way to make money if you know how to use them properly.

Let's start by defining 'network marketing' and 'social network' so we are on the same page as we move forward.

Network marketing is a business model where you share the product and business with prospects, and you earn more income based upon the size of your active group.

There are several variations of this model, and many of them can also be defined as multi-level marketing, though they are not completely synonymous.

'Social network' refers to the group of people you know and share things with, but in the online world this network extends to the networks of all of the people you know, and all of the people they know, and so on.

It's easy to see how quickly you can expand your reach by using online social networking sites.

Put it all together and you get social network marketing, which is one of the most exciting methods of marketing to come along in quite some time.

Why is this so? The best way to answer that is with a question: have you ever watched a movie based on the recommendation of a friend? Almost everybody has, and that's where the beauty of social network marketing lies.

What we're getting at is that people tend to have a distrust of advertisers, but they tend to trust their friends. Social network marketing gives you the chance to get people to recommend your products and services on your behalf.

So, while you get the ball rolling by giving people something to share, the goal is to get them to take over the spreading of your message.

It works even better because people trust the recommendations of their friends more than they trust a marketing message from a business.

Things get a bit tricky here, and it will require some top-notch marketing know-how.

The big secret is to write your social network marketing messages in a way that sounds natural and not like an actual marketing message.

When you do it right, you can quickly grow the size of your network marketing business. Not only will you grow your business, but you will also be reaching prospects that are "warm" because they will be introduced to your offer by a friend of theirs.

As you can see, social networking sites and network marketing are a perfect match. It's the kind of union that is waiting to be harnessed by anybody that can see the bigger picture and is ready to make the most of it.

Social network marketing takes a bit of finesse, but it is fairly easy to do. However, reading about it won't do any good at all; instead, you need to take action and start making it happen.

Corporate Internet Marketing Strategy: Internet Marketing Not As New As Some Believe

There is a lot of attention being paid to the world of internet marketing, but it isn't as new as some media outlets would like us to believe.

Having a corporate internet marketing strategy is more important than ever, and not having one could be costing your business a lot of money.

It's easy to get confused with all of the information floating around on the topic, but let's try to clear some of it up so you can take advantage of all the internet has to offer you and your business.

"Why are you in business?"

"To make money!"

That's all there is to it, right. After all, you wouldn't be in business if you weren't planning on making money.

While that would be one of the reasons you are business, it's not actually what will make you money.

Your customers don't care about your desire to make money; if they did, they would just give you money without you giving them anything in return. That simply doesn't happen in the real world.

Your corporate internet marketing strategy has to be based on what your customers want, not what you want.

To be more specific, your strategy needs to highlight the benefits to your customer (what they want) so you can generate higher profits (what you want). Before you can give them what they want, you need to know who your ideal customers are and what it is that they really want.

The cool thing is that the internet is an ideal way to get your marketing message out there, and it can be done for a relatively low investment when compared to traditional advertising.

Of course you should also include traditional media in your marketing campaigns, but be sure they complement your online marketing and vice-versa.

Internet marketing covers everything you do online that could be even remotely associated with your business.

A comment on a message board, a blog post, an update to your personal Facebook page, anything, anywhere will all add to the public perception of you and your business.

That doesn't mean you should be afraid to have an online presence, but it does mean that you should carefully consider everything you say and do online.

There may have been a time when a business, any business, could gain a foothold in the market by simply having a website, but those days are long gone.

However, if you don't have a website and a full corporate internet marketing strategy then you are losing ground to your competition. Speaking of competition, it has changed, too.

It used to be that you knew who your competition was and that they were of the same relative size as your business.

Today, your competition could be a single person with little more than an internet connection.

It's debatable whether there was ever time when you didn't need an online strategy, but there is no doubt that you now need a corporate internet marketing strategy if you wish to have a successful business.

Ecommerce Marketing Strategy: Within the Realm of Ecommerce

Every business needs a marketing strategy, and that includes those within the realm of ecommerce. It is incredibly easy for anybody to start an online business, but the vast majority of them will fail miserably.

While there are many reasons that any business can fail, it's a safe bet to say that the successful ones have all implemented an effective ecommerce marketing strategy.

The following information will help you set up the best strategy for your internet business.

The best marketing strategies are those that are incorporated into the initial planning stages of the business.

In other words, consider what your marketing strategy might be while you are figuring out what to sell, selecting a domain name, designing your site, and so on.

Marketing is much more than advertising; marketing permeates every aspect of your business and paints a picture of your company and your offer in the minds of your prospects.

Don't make the mistake of marketing only after everything else is up and running.

You need to have a firm idea of who your target market is before you can start marketing to them. Who is your product for?

How old are they?

What is their education level? Income? What are there hobbies and interests?

What do they identify with?

What problems do they have?

And the list goes on.

The more detailed your image of the ideal customer, the easier your marketing will be.

The next step in a good ecommerce marketing strategy is to determine where your customers are most likely to see your message and be receptive to it.

You could just plaster a link to your site anywhere and everywhere that will allow you to do so, but if your target audience doesn't go there, or if they perceive your ads as intrusive, then they won't be inclined to follow those links back to your site.

For example, if they are likely to be watching music videos, you could put ads on video sites, but you would want to avoid any ads that interrupt the viewing process.

Knowing your ideal customer and how best to reach them is a good start, but you also need to market to them using their language.

We aren't referring to English, Chinese, or Norwegian, but rather using the terminology they are familiar with.

Be careful that you don't overdo it, and that you fully understand their vernacular, otherwise you run the risk of coming across as phony.

Once you have all of those things in place, you can decide which methods you want to be a part of your strategy.

There are many options for online marketing, and there are also options that can fit into any budget.

Again, your decision as to whether or not to use a certain method should be based on how your target market is likely to respond.

Now it's just a matter of implementing everything and tracking the results.

Test variations and make adjustments as needed. Following this blueprint for an ecommerce marketing strategy will lead you to success.